Effective arguments show your opinion and can qualify, refute, or support another claim made. To show your point clearly many rhetors will use the rhetorical triangle to rhetorically write to their specific audience about a specific topic. They will prove a different point to satisfy their audience depending on the topic. If the subject is abortion, the speaker's intention could change if he is talking to different groups of people. His paper will change if he is talking to high school students or new families. It can definitely change if he speaking to a group of pro-life republicans rather than a group of democrats in favor of pro-choice. He may have to change his diction and style to create a more appropriate speech that will disturb the audience. By knowing his audience and topic he can effectively get his point across.
The author also has to appeal to his audience and he does this by using the appeals: ethos, logos, pathos. The rhetor can appeal to the audience's sense of logic and emotions and they also show credibility by appealing to ethos. By appealing to logic, the rhetor can get the audience to think their idea through. This can convince the audience to believe in their idea. By appealing to emotions the rhetor can create a connection with the audience and they will connect with the rhetor and believe in the same idea because of the connection created. Using these appeals they can convince the audience to share a common belief
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