AOW 10/10: Steve Jobs the Tyrant

This weeks article comes from David Streitfeld of the New York Times. Streitfeld's article summarizes the mourning and memorial that has taken place since the death of former Apple CEO Steve Jobs. Jobs had stepped down as Apple's CEO back in August while battling a rare form of pancreatic cancer. Along with Jobs' passing was Apple's announcement of the iPhone 4S, a Jobs created device. One day after the announcement Apple Inc. announced Jobs' passing on their website. Streitfeld wrote about the memorial, mourning, and life of Jobs by using quotes and examples from his close friends in Silicon Valley. To convey how much impact the death had on many people he used potent diction to describe scenes of memorial, such as those at Apple Stores across the country. He also used effective quotes with strong language to show what kind of person Jobs was like, "Stories of him forcefully telling... (“You’ve baked a really lovely cake,” he told one engineer, adding that the hapless fellow had used dog feces for frosting)." Those words said by Jobs to an employee showed how finicky he was with the product detail, but also wanting the best out of his company and products. It also showed his powerful managing style with the harsh treatment of engineers and developers, Jobs would want them to make it smaller and better. He wanted to educate people about how Jobs lived his life and how he managed one of the largest and fastest growing companies of the past decade. Many people have shown extreme interest in Jobs' because of their close connection with Apple's products such as the iPod, iPhone, and iPad. Many people on social media websites have posted sentimental wishes to Jobs, Apple, and Jobs' family describing their shock and sadness of the news. Streitfeld accomplished his purpose because he gave keen insights on how Jobs managed Apple in private and how he showed this attitude and mentality throughout his life. Streitfeld was accurate in telling his reader that Jobs strived for excellence and was determined to get there.