AOW 10/17: iPhone 4S Advertisement

The video discusses Apple Inc's new product the iPhone 4S. This video highlights some of the key features that are included on the iPhone 4S. They are discussed by high ranking members of the corporation. They overview the key features of the phone and then go in-depth about each one. This video was released the same day as the announcement of Apple's new fall product line. This video was also released for those who wanted to learn about all of the phone's key features, but did not want to watch the entire Apple Keynote. This was released directly through Apple, who is able to highlight the key features and how people can use them. This was created to demonstrate the key features of the phone as well as to sell the phone and its features to the viewer. They also wanted to build up excitement and suspense to the October 14th release in stores. They follow the classical argument structure by introducing the phone by highlighting the previous model's accolades. Following the introduction they briefly state the key features that were widely requested by current iPhone users. They talk about the specifics of each feature and then say why that is very useful and also refute the usage of other iPhones by talking about the advance capabilities the iPhone and downplaying other phone's capabilities. They conclude with their idea of how the iPhone will change the way people use their smartphone. They accomplished their purpose by describing the key features of their phone and downplay other phones and appealed to their viewers by telling them about the key features that they wanted. They were able to downplay other phones and send the message "this is the best phone on the market and it is only worth while if you the iPhone 4S."